Free Tool
Shopify Profit Margin Calculator
Enter your selling price, cost of goods, shipping and payment fees to calculate profit per order, profit margin and markup instantly. No email, no signup.
Break-even selling price for this order is $24.45. Margin = profit ÷ selling price; markup = profit ÷ cost. This is one product — your real margin shifts with discounts, refunds and channel mix across the whole store.
See this across your entire store, automatically
This calculator does one product. FirstBridge Analytics computes gross profit, margin and profit per order across every order, after refunds and fees — using your real per-SKU COGS. Free plan, no storefront scripts.
How to calculate profit on Shopify
Profit per order is your selling price minus everything it costs you to deliver that order: the cost of goods (COGS), payment-processing fees, shipping and any per-order costs such as discounts or packaging. Profit margin expresses that as a percentage of the selling price. The number that catches merchants out is fees — a 2.9% payment rate quietly turns a thin-margin SKU into a loss once refunds are added.
A per-product calculator answers "is this SKU profitable?" What it can't tell you is whether your best-selling products are your best-earning ones across the whole store, after real refunds and channel-level ad spend. That's a store-wide question, and the reason we built FirstBridge Analytics — a Shopify analytics dashboard that computes gross profit, margin and profit per order across every order automatically. If you sell Shopify apps or need a custom one built, see our Shopify app development service.
Frequently asked questions
How do I calculate profit margin on Shopify?
Profit margin = (selling price − total costs) ÷ selling price, expressed as a percentage. Total costs are your cost of goods (COGS), payment-processing fees, shipping and any per-order costs like discounts or packaging. This calculator does the maths for a single product; FirstBridge Analytics does it across every order in your store.
What is a good profit margin for a Shopify store?
It varies by category, but many ecommerce brands target a 30–50% gross margin per order before marketing, and a positive net margin after ad spend. Low-margin SKUs aren’t automatically bad — the trap is not knowing which products actually carry the store.
What’s the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. A product bought for $50 and sold for $100 has a 50% margin but a 100% markup. Both are shown above so you can quote either.
Does this account for Shopify payment fees?
Yes. The payment-fee field defaults to 2.9% (typical Shopify Payments online rate). Adjust it for your plan, region or third-party gateway. Transaction fees are one of the most commonly forgotten line items when merchants estimate profit.